When Todd was five, the neighbor’s cat went ballistic and gave him a really bad scratch. Twenty years later, Todd still steers clear of cats. In fact, areas of his brain involved in emotion and fear light up, and Todd starts to sweat and feel anxious, if someone even mentions cats
Can Todd train his brain to react differently? But now Todd has fallen in love with a woman who owns several cats and can’t imagine her life without her feline friends.
For years, people have sought relief from fearful or painful memories by exploring them in the safety of a psychologist’s office. There’s something about activating the regions of the brain involved in those memories—in settings where the anticipated outcome never materializes—that creates new associations. In other words, if Todd racks up enough scratch-free experiences talking about cats in the safety of a counselor’s office, seeing cats safely from a distance, or petting cats without consequence, the link Todd’s brain makes between cats and scratches will begin to weaken.