What impact does this favorite holiday hue have on your brain?
For starters, studies show that the color red increases appetite (no wonder holiday goodies are so hard to resist!). Also, when people are exposed to the color red, tests show they become more cautious and attentive to detail, and memory skills improve as well.
In one study, more than 600 people were asked to perform various tasks, usually on a computer. When tasks (such as proofreading) required focus, people performed as much as 31 percent better when their computer screen had a red background.
In contrast, researchers say the color red can keep us from performing our best in situations where creativity and analytical thinking are required. For these tasks, people perform better after being exposed to the colors green and blue.